A2 Media Studies

First of this poster is not in its colours it was taken in which stood out straight away to me and instead its almost like black and white apart from the areas that aren't black are brown instead. This effect given in the editing process gave me the understanding that he is talking about personality because people always say show your true colours and this is his true tour so i guessed it was something personal. On the poster right in the center we havbe the large text in the retro typography showing Avicii's name and this text is the text he uses all the time for his name and become part of his brand because the music he makes is very retro as its all electronical. Slightly above his name in a  small text its says the companies that will be hosting this tour which will gain publicity for them because of working with a big artist like avicii they would be the people who book the venues then sell the tickets. On this poster there is a # meaning that people can start a conversation on twitter all about this tour and this would then help spread the word leading to more ticket sales. #'s are becoming more common now days since a lot of people use social media so most big artists tend to have some sort of social media link within there posters or cd covers. Above his hashtag he has a logo which is his artist logo and if you see this logo then you will know its avicii because of his poopularity. At first it is a strange logo but it links with his name on the poster as the two triangles are cut from the bottom of A and the top of V. In a line at the bottom of the page he has all of these companies who have helped produce his music and he has his record label. Every artist has a record label and must show it on all of there merchandise because its a way of makiing money and these record labels help distribute the CD or in this case help with the tour. Finally on the poster in the bottom right corner i saw the advert for his album which had been released before this tour and the reason he is touring. The use of self advertising makes him a bigger artist because he is now promoting a album and tour on the same poster.